Rowdy is a brand based on the challenge of mixing something that is known to be primarily feminine and pairing it with a masculine twist. The colors, patterns, context, and vocabulary are based on football, specifically the Dallas Cowboys. The name rowdy comes from the name of their mascot, the star pattern is based on their well-known logo, and the concept of a face mask is a play-off of the faceguards on their helmets. The fun but neutral nature of the brand is a perfect combo for anyone to try, male or female!